Helping brands connect through purpose and story. Building clear visual identities that make showing up easy.
About
Smart, distinctive design without the headache. Specializing in branding, websites, and marketing, the goal is always clear: create visuals that speak to who you are and where you're going, while making the process of getting there seamless.
Approach
Good design should be simple, clear, and easy to use. The process starts with genuine curiosity, listening to what you need, and building on what already works. From there, scattered ideas turn into clean, practical design that your team can rely on every single day.
Meet the Designer
I’m Cat, a brand and visual designer who believes good design should work just as well as it looks.
Over the years, I’ve helped teams bring their vision to life through clean, intuitive visual systems. Working across diverse disciplines and project scopes, I offer steady communication, sharp instincts, and a grounded perspective to every collaboration.
SERVICES
The complete visual foundation built from the ground up. You get a versatile and responsive logo suite, a curated colour palette, typography pairings, and practical guidelines so your brand feels cohesive wherever people see it.
A thoughtful visual tune-up for when your business has outgrown its original look. Tidy up tired logos, sharpen your typography, and modernize your palette, giving your brand new life without starting entirely from scratch.
A clean, responsive website built around how people actually browse. Focused on clear hierarchy, custom layouts, and intuitive navigation, creating a seamless experience that turns casual visitors into loyal customers.
Thoughtful guidance for launching something new or building out an idea. Working alongside your team to offer visual direction, feedback, and support, ensuring every creative detail stays true to your brand throughout.
brite water - Little Brown Jug brewery
Brite Water, developed by Little Brown Jug Brewery, set out to refresh their identity with a focus on sustainability and local sourcing. The rebrand highlights eco-friendly practices at every step, from water sourcing to packaging, positioning Brite Water as a premium, environmentally responsible choice. This fresh look strengthens their identity and reinforces their commitment to environmental values.
Forks Trading Co.
Since 2008, Forks Trading Company has been carefully curating unique products, putting the spotlight on Manitoba’s Maker community. The FTC team wanted to refresh their brand and expand it to include their sub-brands: The Allery and Maker Faire. The Allery is a creative studio space that embraces all kinds of artistic expression, while Maker Faire is a lively market where makers can showcase their craft, share their stories, and connect with those who appreciate handmade goods.
Home One Germany
Home One Germany has built a reputation for designing resorts, cabins, and saunas that emphasize sustainability, accessibility, and minimalism. With plans to expand into single-family homes, the Cabin One team realized it was time for a fresh name and brand update. The rebrand focused on showcasing their new offerings while staying grounded in the values that have always shaped their work.
drinksense - Manitoba Liquor and Lotteries
The DrinkSense rebrand is all about helping people find a balanced approach to alcohol consumption. The program offers practical tips and valuable information to empower individuals to make smarter choices about drinking. Choices that boost energy, create lasting memories, and improve overall well-being. The goal was to take a positive, educational approach, encouraging safe and healthy ways to enjoy alcohol responsibly.
camp cantina - Riding Mountain National Park
Inspired by a love for food and wine, the owner of Camp Cantina wanted to bring something special to Riding Mountain National Park. Nestled in the historic Danceland building, this vibrant spot offers a deli, takeaway counter, and wine bar, all surrounded by the park’s stunning beauty. We created a brand identity that blends the building’s rich history with the natural surroundings, giving the space a unique, welcoming atmosphere.
Leadwise Business foundations
LeadWise is all about helping professionals unlock their potential through coaching and leadership development. We teamed up with them to create a brand identity and website that truly reflect their mission to help businesses build the stability they need to thrive. Every part of the brand was designed to feel empowering yet approachable, offering professionals a space to connect, grow, and feel inspired on their leadership journey.
Process
We explore your industry, your audience, and the landscape you’re working within. We’re looking for patterns, gaps, and opportunities, but also for the deeper themes that could shape how your brand shows up. This is also where we start building a moodboard to visually capture the tone, style, and direction your brand or website could take.
This is where the story begins to take shape visually. We translate everything we’ve learned into design, building out a responsive logo suite, colour palette, typography, and layout direction. If we’re designing a website, we also map out the structure and flow. Every element is grounded in purpose and designed to support the story we’re telling.
With the core direction in place, we bring everything into focus. Designs are refined, supporting assets are built out, and the visual language is applied across key brand and web touchpoints. This is where concepts become high fidelity and every detail is shaped to feel intentional, consistent, and connected.
Everything is packaged up and ready for you to put to work. You’ll get all final assets, neatly organized and easy to use, along with a walkthrough to show you how it all works. Whether it’s your brand, your website, or both, you’ll walk away with the clarity and tools to move forward with confidence.
Get in touch
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