Discovering new perspectives through design, story, and strategy—a space for conversation, collaboration, and lasting connections.
our Name
The pencil case isn't just where we keep our tools, it symbolizes our creativity, where ideas soar as the pencil glides across the page. It's our toolkit, blending nostalgic charm with modern innovation—a never-ending catalyst for our creativity.
Our Mission
At the heart of our process lies understanding—getting to know you and your audience through research and discovery. We're all about exploring ideas that truly reflect your brand, weaving in compelling stories, and designing visuals that stick.
Our founder
Hi, I’m Cat – a brand and marketing designer with a love for building brands that truly resonate. Over the years, I’ve had the privilege of leading impactful projects for major brands, helping to shape their stories with thoughtful, strategic design.
That same passion inspired me to launch Pencil Case Creative, a studio built on genuine collaboration and creative purpose. Here, every idea is thoughtfully crafted, with our trusty pencil case always stocked and ready for whatever creative challenge comes next.
SERVICES
Specializing in brand identity and development, our design services are uniquely tailored to reflect your story. Here's a glimpse of some key services we offer.
Crafting your brand's identity involves curating its personality, logo variations, typography, colour palette, and more, all thoroughly detailed in a comprehensive brand guideline.
You have a brand, but it needs structure. We'll develop a comprehensive guide detailing your brand's visual identity, ensuring consistency across communications and streamlining workflows.
We excel at brainstorming, refining, and crafting ideas into unique, tailored concepts. Think of us as your creative collaborator, transforming rough ideas into clear and effective designs.
Building user-centered, visually striking websites that seamlessly blend form and function. From wireframes to final launch, we ensure every touchpoint strengthens your brand and enhances user experience.
Work
Highlighting our finest collaborations with incredible clients, agencies, and creatives.
Little Brown Jug brewery - brite water
Brite Water, associated with Winnipeg's Little Brown Jug Brewery, decided to revamp their brand to highlight sustainability and local sourcing. The redesign focuses on eco-friendly practices, from the source of the water to its packaging, positioning Brite Water as a premium, environmentally-friendly option. This fresh new look enhances its identity and underscores its dedication to environmental values.
Forks Trading Co.
Since 2008, Forks Trading Company has meticulously curated unique products, shining a spotlight on Manitoba's remarkable Maker community. Recently, the FTC team sought a brand refresh for their main identity and additional sub-brands—The Allery and Maker Faire.
The Allery is a studio space that welcomes every hue of creativity, where thoughts and ideas have the freedom to unfurl. Maker Faire is a vibrant market, a ‘faire’ in its truest sense. It’s a gathering point where makers can exhibit their craft, tell their story, and connect with an audience that appreciates handcrafted goods.
Leadwise Business foundations
Leadwise is a brand focused on helping professionals unlock their potential through coaching and leadership development. We partnered with them to build a brand identity and website that genuinely captures their mission. Every component of the brand was crafted to feel both empowering and approachable, giving professionals a place to connect, grow, and feel inspired in their leadership journey.
Manitoba Liquor and Lotteries - drink sense
The DrinkSense rebrand was a project geared towards helping folks strike a balance when it came to drinking. The program offers practical tips and useful information for making smarter choices about alcohol. Choices that can bring positive influences to your life like adding more energy to your days, creating unforgettable memories and improving your overall well-being. The goal: to shed a positive light on the topic, and educate people on safe and healthy ways to incorporate alcohol into their lives.
Home One Germany
Home One has been dedicated to designing and building resorts, cabins, and saunas that embody their core principles of sustainability, accessibility, and minimalism. With plans to broaden their product range to include single-family homes, the Cabin One team realized it was time for a name and identity refresh. The rebrand aimed to shine a light on their expanded offerings while staying true to their vision.
St. vital centre
St. Vital Centre isn't just your typical retail shopping spot. This neighbourhood mall takes pride in being a hub that goes beyond simple shopping needs. Whether it's arranging a kids' birthday, chilling out at the arcade, catching a movie, exploring the tots' play area, or organizing a successful fundraiser, it's a place for more than just retail therapy. Their focus? To emphasize the mall's cozy atmosphere by refreshing the brand's identity, welcoming back familiar faces and attracting newcomers to a space that embodies "Everyday Inspired."
camp cantina
Dreaming of a new venture, the owner of Camp Cantina wanted to infuse their love for food and wine into Riding Mountain National Park in Manitoba, Canada. Nestled within the historic Danceland building—a vibrant space featuring a deli, takeaway counter, and wine bar, all embraced by the park's stunning natural surroundings.
Process
Here we do a deep dive into research, exploring market trends, understanding what speaks to your audience, and getting a grasp on what competitors are up to. These discoveries become the building blocks for moodboards that paint different pictures of how your brand's visual story could unfold.
CONTACT us
