Discovering new perspectives through design, story, and strategy—a space for conversation, collaboration, and lasting connections.
our Name
The pencil case isn't just where we keep our tools, it symbolizes our creativity, where ideas soar as the pencil glides across the page. It's our toolkit, blending nostalgic charm with modern innovation—a never-ending catalyst for our creativity.
Our Mission
At the heart of our process lies understanding—getting to know you and your audience through research and discovery. We're all about exploring ideas that truly reflect your brand, weaving in compelling stories, and designing visuals that stick.
Our founder
Hey, I'm Cat – a seasoned brand and marketing designer. Over the past eight years, I've led, mentored, and designed for large-scale projects with renowned brands like Kroger, KFC, Tim Hortons, Subway, A&W, McDonald’s, 7 Eleven, and more.
As my career evolved, my passion for building brands for impactful businesses deepened. Pencil Case Creative embodies the spirit of this growth and a commitment to thoughtful, design-driven branding and collaboration. It's a creative space where ideas come to life, supported by our trusty pencil case – always stocked and ready for the next creative adventure.
SERVICES
Specializing in brand identity and development, our design services are uniquely tailored to reflect your story. Here's a glimpse of some key services we offer.
Crafting your brand's identity involves curating its personality, logo variations, typography, colour palette, and more, all thoroughly detailed in a comprehensive brand guideline.
You have a brand, but it needs structure. We'll develop a comprehensive guide detailing your brand's visual identity, ensuring consistency across communications and streamlining workflows.
We excel at brainstorming, refining, and crafting ideas into unique, tailored concepts. Think of us as your creative collaborator, transforming rough ideas into clear and effective designs.
Marketing and design expertise on a project-by-project basis. We design impactful digital ads, print materials, and social media campaigns designed to engage across all touchpoints.
Work
Highlighting our finest collaborations with incredible clients, agencies, and creatives.
Little Brown Jug brewery - brite water
Brite Water, associated with Winnipeg's Little Brown Jug Brewery, decided to revamp their brand to highlight sustainability and local sourcing. The redesign focuses on eco-friendly practices, from the source of the water to its packaging, positioning Brite Water as a premium, environmentally-friendly option. This fresh new look enhances its identity and underscores its dedication to environmental values.
Forks Trading Co.
Since 2008, Forks Trading Company has meticulously curated unique products, shining a spotlight on Manitoba's remarkable Maker community. Recently, the FTC team sought a brand refresh for their main identity and additional sub-brands—The Allery and Maker Faire.
The Allery is a studio space that welcomes every hue of creativity, where thoughts and ideas have the freedom to unfurl. Maker Faire is a vibrant market, a ‘faire’ in its truest sense. It’s a gathering point where makers can exhibit their craft, tell their story, and connect with an audience that appreciates handcrafted goods.
camp cantina
Dreaming of a new venture, the owner of Camp Cantina wanted to infuse their love for food and wine into Riding Mountain National Park in Manitoba, Canada. Nestled within the historic Danceland building—a vibrant space featuring a deli, takeaway counter, and wine bar, all embraced by the park's stunning natural surroundings.
Manitoba Liquor and Lotteries - drink sense
The DrinkSense rebrand was a project geared towards helping folks strike a balance when it came to drinking. The program offers practical tips and useful information for making smarter choices about alcohol. Choices that can bring positive influences to your life like adding more energy to your days, creating unforgettable memories and improving your overall well-being. The goal: to shed a positive light on the topic, and educate people on safe and healthy ways to incorporate alcohol into their lives.
Home One Germany
Home One has been dedicated to designing and building resorts, cabins, and saunas that embody their core principles of sustainability, accessibility, and minimalism. With plans to broaden their product range to include single-family homes, the Cabin One team realized it was time for a name and identity refresh. The rebrand aimed to shine a light on their expanded offerings while staying true to their vision.
St. vital centre
St. Vital Centre isn't just your typical retail shopping spot. This neighbourhood mall takes pride in being a hub that goes beyond simple shopping needs. Whether it's arranging a kids' birthday, chilling out at the arcade, catching a movie, exploring the tots' play area, or organizing a successful fundraiser, it's a place for more than just retail therapy. Their focus? To emphasize the mall's cozy atmosphere by refreshing the brand's identity, welcoming back familiar faces and attracting newcomers to a space that embodies "Everyday Inspired."
Process
Here we do a deep dive into research, exploring market trends, understanding what speaks to your audience, and getting a grasp on what competitors are up to. These discoveries become the building blocks for moodboards that paint different pictures of how your brand's visual story could unfold.
CONTACT us
