Helping brands connect through purpose, storytelling, and design. Building meaningful identities that inspire and truly stick.
our inspiration
A pencil case isn’t just for holding supplies, it’s where ideas take shape. You zip it open, grab a pencil, and suddenly, you find your rhythm—sketching, scribbling, figuring things out. It’s a mix of structure and spontaneity, practicality and creativity. That’s how we approach design. We take ideas, play with possibilities, and turn them into something real.
Our Mission
At the heart of our process lies understanding—who you are, what you stand for, and who you’re speaking to. We take the time to get to know your brand, dig into what makes it unique, and shape ideas that feel authentic. It’s about telling a story, making connections, and creating visuals that leave a lasting impression.
Our founder
I’m Cat, a brand and marketing designer who believes great design should feel as good as it looks.
I’ve spent years helping brands shape their stories with thoughtful, strategic design—crafting visuals that don’t just grab attention but truly connect. That passion led me to create a studio built on creativity, collaboration, and purpose.
SERVICES
Your brand is unique, and your design should be too. We take the time to understand your vision and craft visuals that truly represent what you stand for. Here’s how we can help you stand out.
Great brands feel effortless—like your favourite coffee shop, where everything from the menu to the music just fits. That’s no accident. We help shape your brand’s personality and visuals into a clear, cohesive guide so every detail feels just right.
Your brand has a great foundation, but it needs a clear direction. We’ll create a detailed guide that defines your visuals—logo, colours, typography, and more—so everything stays consistent, polished, and easy to use across all platforms.
We team up with you to bounce ideas around, polish them up, and turn them into something clear and impactful. From the big picture to the small details, we ensure your brand stays true to its story and feels authentic every step of the way.
We design websites that are as stunning as they are user-friendly. From wireframes to the final launch, we make sure every element works perfectly together to elevate your brand and create a seamless experience that resonates with your audience.
Work
...and a few pencil shavings. Our favourite projects, brought to life with our incredible clients and agency partners.
brite water - Little Brown Jug brewery
Brite Water, partnered with Winnipeg’s Little Brown Jug Brewery, decided it was time for a brand refresh to highlight sustainability and local sourcing. The new design focuses on eco-friendly practices at every step, from water sourcing to packaging, making Brite Water a premium, environmentally responsible choice. This fresh look strengthens their identity and reinforces their commitment to environmental values.
Forks Trading Co.
Since 2008, Forks Trading Company has been carefully curating unique products, putting the spotlight on Manitoba’s Maker community. The FTC team wanted to refresh their brand and expand it to include their sub-brands: The Allery and Maker Faire. The Allery is a creative studio space that embraces all kinds of artistic expression, while Maker Faire is a lively market—a true ‘faire’—where makers can showcase their craft, share their stories, and connect with those who appreciate handmade goods.
Leadwise Business foundations
LeadWise is all about helping professionals unlock their potential through coaching and leadership development. We teamed up with them to create a brand identity and website that truly reflect their mission to help businesses build the stability they need to thrive. Every part of the brand was designed to feel empowering yet approachable, offering professionals a space to connect, grow, and feel inspired on their leadership journey.
drinksense - Manitoba Liquor and Lotteries
The DrinkSense rebrand is all about helping people find a balanced approach to alcohol consumption. The program offers practical tips and valuable information to empower individuals to make smarter choices about drinking—choices that boost energy, create lasting memories, and improve overall well-being. The goal was to take a positive, educational approach, encouraging safe and healthy ways to enjoy alcohol responsibly.
Home One Germany
Home One has built a reputation for designing resorts, cabins, and saunas that emphasize sustainability, accessibility, and minimalism. With plans to expand into single-family homes, the Cabin One team realized it was time for a fresh name and brand update. The rebrand focused on showcasing their new offerings while staying grounded in the values that have always shaped their work.
Oakling Learning
Oakling Learning is a proudly Canadian brand empowering educators with high-quality resources. Their brand identity, inspired by the strength of oak trees, reflects "rooted" learning—building a strong foundation for growth. Oakling combines carefully curated supplies with excellent customer support, helping educators create inclusive, meaningful learning experiences across Canada.
camp cantina
Inspired by a love for food and wine, the owner of Camp Cantina wanted to bring something special to Riding Mountain National Park, Manitoba. Nestled in the historic Danceland building, this vibrant spot offers a deli, takeaway counter, and wine bar, all surrounded by the park’s stunning beauty. We created a brand identity that blends the building’s rich history with the natural surroundings, giving the space a unique, welcoming atmosphere.
Process
Here we do a deep dive into research, exploring market trends, understanding what speaks to your audience, and getting a grasp on what competitors are up to. These discoveries become the building blocks for moodboards that paint different pictures of how your brand's visual story could unfold.
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