Helping brands connect through purpose, storytelling, and design. Building meaningful identities that inspire and truly stick.
our inspiration
A pencil case isn’t just for holding supplies. It’s where ideas take shape. You zip it open, grab a pencil, and suddenly you find your rhythm. Sketching, scribbling, figuring things out. It’s a balance of structure and spontaneity, practicality and creativity. That’s how we approach design. We take ideas, explore possibilities, and bring them to life.
Our Mission
At the heart of our process lies understanding. Who you are, what you stand for, and who you’re speaking to. We take the time to get to know your brand, dig into what makes it unique, and shape ideas that feel authentic. It’s about telling a story, making connections, and creating visuals that leave a lasting impression.
Our founder
I’m Cat, a brand and marketing designer who believes great design should feel as good as it looks.
I’ve spent years helping brands shape their stories with thoughtful, strategic design. I take pride in creating visuals that don’t just grab attention but truly connect. That passion has led me to build a studio rooted in creativity, collaboration, and purpose.
SERVICES
Your brand has a story worth sharing, we bring it to life. Here's how we can help you stand out.
Great brands feel effortless, like your favourite coffee shop, where everything from the menu to the music just fits. That’s no accident. We help shape your brand’s personality and visual identity into a clear, cohesive guide so every detail feels just right.
Once your brand is defined, we build the tools that keep it consistent. This includes logo usage, colours, typography, layout examples, and tone of voice. It’s practical, easy to use, and helps your team stay aligned without second guessing.
We design and build websites that feel like a natural extension of your brand. Clear structure, thoughtful design, and mobile-friendly layouts come standard. From planning to launch, we make your site easy to use and genuinely enjoyable to explore.
Whether you're launching something new or building out an idea, we can help guide the visuals and keep things on track. We work alongside your team, offering direction, feedback, and support so everything stays true to the brand from start to finish.
Work
Standout projects that made a mark.
brite water - Little Brown Jug brewery
Brite Water, developed by Winnipeg’s Little Brown Jug Brewery, set out to refresh their identity with a focus on sustainability and local sourcing. The rebrand highlights eco-friendly practices at every step, from water sourcing to packaging, positioning Brite Water as a premium, environmentally responsible choice. This fresh look strengthens their identity and reinforces their commitment to environmental values.
Forks Trading Co.
Since 2008, Forks Trading Company has been carefully curating unique products, putting the spotlight on Manitoba’s Maker community. The FTC team wanted to refresh their brand and expand it to include their sub-brands: The Allery and Maker Faire. The Allery is a creative studio space that embraces all kinds of artistic expression, while Maker Faire is a lively market where makers can showcase their craft, share their stories, and connect with those who appreciate handmade goods.
Leadwise Business foundations
LeadWise is all about helping professionals unlock their potential through coaching and leadership development. We teamed up with them to create a brand identity and website that truly reflect their mission to help businesses build the stability they need to thrive. Every part of the brand was designed to feel empowering yet approachable, offering professionals a space to connect, grow, and feel inspired on their leadership journey.
Oakling Learning
Oakling Learning is a Canadian brand dedicated to supporting educators with quality supplies and resources. Inspired by the strength of an oak tree, the visual identity represents rooted learning and a strong foundation for growth. With thoughtfully curated products and reliable customer support, Oakling helps educators create inclusive, meaningful learning experiences across Canada.
Home One Germany
Home One has built a reputation for designing resorts, cabins, and saunas that emphasize sustainability, accessibility, and minimalism. With plans to expand into single-family homes, the Cabin One team realized it was time for a fresh name and brand update. The rebrand focused on showcasing their new offerings while staying grounded in the values that have always shaped their work.
drinksense - Manitoba Liquor and Lotteries
The DrinkSense rebrand is all about helping people find a balanced approach to alcohol consumption. The program offers practical tips and valuable information to empower individuals to make smarter choices about drinking. Choices that boost energy, create lasting memories, and improve overall well-being. The goal was to take a positive, educational approach, encouraging safe and healthy ways to enjoy alcohol responsibly.
camp cantina - Riding Mountain National Park
Inspired by a love for food and wine, the owner of Camp Cantina wanted to bring something special to Riding Mountain National Park, Manitoba. Nestled in the historic Danceland building, this vibrant spot offers a deli, takeaway counter, and wine bar, all surrounded by the park’s stunning beauty. We created a brand identity that blends the building’s rich history with the natural surroundings, giving the space a unique, welcoming atmosphere.
Process
We explore your industry, your audience, and the landscape you’re working within. We’re looking for patterns, gaps, and opportunities, but also for the deeper themes that could shape how your brand shows up. This is also where we start building a moodboard to visually capture the tone, style, and direction your brand or website could take.
This is where the story begins to take shape visually. We translate everything we’ve learned into design, building out a responsive logo suite, colour palette, typography, and layout direction. If we’re designing a website, we also map out the structure and flow. Every element is grounded in purpose and designed to support the story we’re telling.
With the core direction in place, we bring everything into focus. Designs are refined, supporting assets are built out, and the visual language is applied across key brand and web touchpoints. This is where concepts become high fidelity and every detail is shaped to feel intentional, consistent, and connected.
Everything is packaged up and ready for you to put to work. You’ll get all final assets, neatly organized and easy to use, along with a walkthrough to show you how it all works. Whether it’s your brand, your website, or both, you’ll walk away with the clarity and tools to move forward with confidence.
CONTACT us
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